The Craft of Storytelling
We help ethical brands with soul create wonderful stories that cut through the noise and engage in profitable communications using the craft and science of storytelling.
Wouldn’t you agree that the world is filled with noise? There are the dry business cases, product/ service feature and benefit listings, interruption ads and ads based on logic or statistics. Then there is the vacuous world of “content marketing” that throws quantity at the wall hoping something will stick. Most aim in one way or another to lean on fact-based messaging or undisciplined appeal to emotion.
Facts don’t move people to action.
People make decisions on a subconscious level, on an emotional level.
That is the level of storytelling.
At the heart of what we do is a systematic process that first seeks to understand your specific needs, challenges, or opportunities, as well as your audience.
We learn about your organization and unearth stories from people in the far four corners that shed such vivid and honest light on what is unique about you, that we often surprise our clients in the depth and breadth of our insights.
Armed with story, you end up making a bigger impact for all involved in your brand’s orbit.