A catamaran crossing sunlit water beneath island ridgelines.

When the moment is too important to get wrong, we build the story that carries it.

Three-time Emmy Award-winning storytellers find and film the human story that reaches the heart first so your facts have somewhere to land.

The people deciding what happens next may understand the facts. They may not yet feel what is at stake.

You can see what becomes possible if they say yes, and what may be lost if they do not. But plans, reports, and claims rarely make that consequence personal.

When the moment arrives

The decision will not wait for the meaning to catch up.

A board vote, campaign, launch, or transition can arrive before people understand why it matters. When that happens, the decision is made from abstractions.

The moment cannot be rerun.

Pacific Storytellers

The story is rarely sitting in the brief.

The people closest to the work often hold too much history and responsibility to see the whole story from inside it.

We listen across the organization to the people, choices, tensions, and relationships that reveal what is truly at stake. Then we build the human story the audience needs to understand.

Annotated storyfinding notes beside a cup of coffee
Storyfinding, by hand

The Storyfinding Process

Before we decide what to make, we learn what the organization is truly carrying.

You do not need to arrive with the story solved. We listen across leadership, teams, customers, partners, and communities to find the story your audience most needs to understand.

  1. 30,000 FT

    See the whole organization

    We map the moment, the audiences, and the decision ahead. This clarifies what the organization must protect, change, or make possible.

  2. GROUND LEVEL

    Listen where the work is lived

    We listen beyond leadership to the people closest to the work. Their experiences reveal what plans and official messaging cannot.

  3. CARRY FORWARD

    Codify the story spine

    We reconcile those perspectives into a clear narrative: what matters, what is at stake, and what others need to understand. Only then do we choose the form.

Tell us the moment, who needs to respond, and what their response will make possible. The first conversation will determine whether Storyfinding is the right next step.

→ Request a Story Conversation

What the story makes possible

The story no longer depends on one person being in every room.

When the story does its intended job, others can understand what is at stake without the founder or internal champion explaining it again.

Convictions become tangible.

The language becomes repeatable.

Future communication draws from one shared story.

One story, carried forward

Trilogy:
It’s in the Heart

At its 50th anniversary, Trilogy had five decades of boats, tours, and milestones to draw from. A chronology could record what happened. It could not explain what the family had placed on the line—or why the company still mattered fifty years later.

How the story was found

  1. 30,000 FT

    Look beyond the anniversary.

    The occasion was fifty years in business. The deeper question was what had carried the company across those five decades.

  2. Ground Level

    Listen across the family.

    Listening across the Coon family surfaced the founding risk: one family put its home, jobs, and stability on the line to build a sailboat and share the joy of sailing from Maui.

  3. Carry Forward

    Name the story beneath the history.

    The recurring convictions became the story’s spine: family, hard work, trust, faith, and perseverance.

What the finding became

A family story with a public life.

The film premiered for an invited audience at Trilogy’s 50th anniversary celebration on May 6, 2023. It later received the 2024 Northern California Emmy® Award for Documentary · Topical and was presented by PBS Hawaiʻi.

Sources: Trilogy Excursions public client release, PBS Hawaiʻi title record, and Vimeo record. Recognition documents public life and craft, not a measured commercial outcome.

  • Premiere50th anniversary celebration
  • Recognition2024 Northern California Emmy®
  • Public presentationPBS Hawaiʻi

Your moment

Give the people deciding what happens next a story they can carry with them.

Tell us the moment, who needs to respond, and what their response will make possible. The first conversation will determine whether Storyfinding is the right next step.

→ Request a Story Conversation