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Nick Winfrey connected with us after an introduction from the former Pacific Cancer Foundation Director. He needed help communicating to his donors who were all going to gather at the annual Maui United Way fundraiser at Kamehameha Golf Course on June 29th the important work that is being done at Maui United way. 

The goal was to create a film that made donors and prospective donors ask themselves: “Why wouldn’t I donate to MUW?” In addition, the other goal was to provide the audience with an overview of all the things Maui United Way does. 

While time was short with only 3 weeks for pre-production, production and post-production, we were introduced to an employee at Maui United Way with quite the personal story and a very strong ‘why’ to the work that she does as a 2-1-1 operator.

The Hero Asset – A Short Film