Forward Maui produces some of the world’s most esteemed ocean sports products in surf, windsurfing and stand-up paddle.
Every year they release new products, they contract us to create corresponding films that explain the product and how they are experienced.
We had already spent several days shooting the action from land, sea and helicopter when the marketing manager called us up frantically, asking to receive a short film to be used in the company booth at the largest watersports tradeshow in the world.
Here is what we created in quick turnaround time for Quatro Windsurfing, a brand within Forward Maui, Inc.